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Next lets assume there was a cost associated with this, and that cost had to be lower than the perceived benefit. Astroturfing a bunch of blatantly fake positive reviews is a great way to bring Ubi's and AssCreed's image down.To assume that you would have to assume that the majority of people skim more of the net than 95% of the population, and they don't, so the 5% of population that do, maybe 2% are gamers who will delve deeper to know that they are fake reviews. They could pay PewDiePie a few hundred thousand and that would probably net them more guaranteed sales than using some backwater Chinese/Russian fake review botnet.ĮDIT: I'd go as far to say as this is purposefully being done to bring the game/publisher into a negative light. People just hate Ubisoft so much (and with fair reasoning) that they're attributing dodgy practice to them. Considering the sheer money publishers spend on marketing, they'd probably pay native english speakers to post fake reviews and/or hire YouTubers/Streamers to give positive reviews (the latter they already have been doing for years). RCoonThe odds of Ubi behind behind it are slim to none. This reminds this editor of those Chinese review farms that were reported some time ago, where entire companies were created that devoted employees towards simply posting positive reviews for apps and programs, while being paid to do so. So if the idea is to improves Assassin's Creed Origins in the eyes of potential buyers, certainly the fact that these are clearly fake reviews will affect perception negatively. This type of actions usually hurt more a games' reception than help it, if done badly, as these reviews are. The wording is practically the same, as sometimes even the English in these is of dubious quality. The semi-sentient part derives from the fact that usernames are obviously a mashing-up of keyboard keys, and no amount of effort has been put towards hiding the fact that these are fake scores. This isn't a common occurrence, but isn't unheard of either - there have been a number of scandals regarding fake reviews on Metacritic and other review score aggregators, with some publishers having even been brought to the center of the discussion. Metacritic has been invaded by a veritable flood of what appear to be semi-sentient robots, spamming the website with favorable Assassin's Creed Origins reviews.